I use frames from factory frames ...
Not only do frames enhance the look of your photos they also protect your prints from finger-prints, dust, and discolouration due to air contact.
Reflections and fading due to UV light can be controlled by choosing non-reflective glass, UV non-reflective glass, or UV filtering clear glass.
Instead of an off-the-shelf frame you may wish to obtain that "special look" with a custom frame from factory frames in Auckland.